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            UAF School of Management Blog

            Eighth Annual Northrim Roast and Boast

            The SOM Roast and Boast student team poses with instructor Tammy Tragis-McCook. (L to R): Tammy Tragis-McCook, Myha Cortez, Abby Dunham, Helenka Brice, Leif VanCise, Eric Super.

             

            Local coffee roasters, cafés, and chocolatiers showed off their specialty goods on Friday, Nov. 22, at the 2019 annual Roast and Boast, an event organized by students in the School of Management Principles of Marketing class taught by Tammy Tragis-McCook. For the eigth year, the School of Management joined Northrim Bank to host this community event, which featured delicious baked goods, organic kombuchas, award-winning teas, crafted chocolates and plenty of hot beverages.

            The Northrim Bank Team

             

            Seven businesses showcased their creations at the event: Bagels & Brew, Diving Duck Locally Roasted Coffee, Lily and Mae, Little Owl Café, North Pole Coffee Roasting Co., Mama Bears Organic Kombucha and Sipping Streams Tea Co. All businesses donated gift certificates or baskets for the door prizes, and the first 100 attendees received VIP swag bags. The grand prize was the newest generation 128GB iPad. About 230 people attended, which was the most ever recorded in the event’s history.

             

            Roast and Boast partners handing out free samples of their item to the community.

             

            Students in the Principles of Marketing class helped organize and market the event, gaining organizational management, social media development, budgeting, team building and event-planning experience.

             

            The SOM student team poses with the Roast and Boast partners, pictured with their gifts from artists Arisa Sasaki and Taylor Parsons.

             

            “I never realized how much work there is behind the scenes for an event,” said Myha Cortez, a senior business administration student working on the project. “My biggest takeaway is the importance of communication. It has been great to put what we learn in the classroom to use and see it all come together.”

            Photo Credit: Jadon Nashoanak